For Owners ready to prepare their business for sale
Get Your Business
SALE READY
With a Personalised
AI & Automation Audit
Uncover hidden inefficiencies, streamline operations, and unlock automation opportunities that increase buyer confidence and maximise your exit value.
Have You Been Told This About Selling Your Business?
Your business is too owner-dependent
→ Buyers won’t touch businesses that rely too much on the owner. Without systems and staff in place, the value drops
Most businesses like yours never sell
→ Less than 1 in 5 businesses actually sell through a broker - for smaller firms it’s closer to 1 in 10
Your business is worth more than this valuation
→ Valuations can be misleading. The right preparation and positioning could add 30–50% more than the first figure you’re given
The deal collapsed in due diligence
→ Over 70% of deals fall apart in due diligence - missing contracts, messy numbers, or weak processes are the usual reasons
That’s just how the market works
→ Even the largest brokerages only sell a fraction of the businesses they take on. Many owners end up waiting years or lowering price expectations
Your business is too small for the top brokers
→ Most brokers focus on £1–2M+ turnover, so smaller firms can find it harder to get the right level of attention and results
It’s not that brokers don’t want to sell your business - it’s that most businesses aren’t truly sale-ready. Without the right preparation, even the best broker is working with one hand tied behind their back.
The truth is: most businesses fail to sell because they’re not sale ready.
Our audit fixes that - so you’re prepared, protected, and positioned for maximum exit value.
Super Simple 3 Step Process
Step 1
Discovery
We don’t just ask about your operations - we dig into your exit goals and uncover where your business may be owner-dependent
Why? Because if your business can’t run without you, it won’t sell - or will sell for far less.
INCLUDES:
2 hour Deep Dive Strategy Session
Complete analysis of your current business systems
Review of sales and marketing processes
Assessment of team & client onboarding
Evaluation of internal workflows
Identification of over-dependence risks and automation opportunities
Step 2
Action Plan
This is where your audit comes to life. We assess the findings from Step 1 and identify the quick wins, high-impact opportunities, and critical gaps that need fixing before a sale.
Every element of your business - from contracts and client data to team structures, workflows, and finances - is reviewed through the lens of maximising transferable value.
INCLUDES:
Detailed report outlining specific AI solutions
Step-by-step automation recommendations
Priority implementation schedule
ROI projections for each solution
A visual map of proposed systems
Step 3
Strategy Review
This is where the audit comes alive. We don’t just hand over a report and wish you luck - we sit down with you to translate the findings into a practical action plan you can start implementing straight away.
You’ll leave the session clear, confident, and ready to move forward.
INCLUDES:
1 hour Strategy Review Call
Walk-through of your customised report
Highlight the quick wins that can be implemented immediately to strengthen your position
Show you where your business is overly dependent on you as the owner and outline practical steps to build resilience and independence
Prioritise the key actions that will reduce deal risk and boost buyer confidence
Share insights into how strategic buyers think, so you know exactly where to focus for maximum value uplift
Provide clarity on next steps, ensuring you know what to do tomorrow, next month, and in the run-up to a potential sale
Strategic guidance for moving forward
This approach tackles the root causes of failed deals - over-dependence on the owner and gaps missed in due diligence - which account for more than 70% of collapsed sales.
With a clear roadmap, you position your business for a smoother exit and stronger offers.
Ready to get started?
The AI revolution isn't coming – it's here.
Every day you delay implementing AI and automation, you’re not just losing efficiency - you’re losing enterprise value.
20+ hours of team productivity wasted on manual tasks that should be automated
Thousands in potential revenue left uncaptured because processes can’t scale
Competitive advantage handed to faster-moving rivals already systemising
Growth opportunities blocked by owner-dependence and operational bottlenecks
When buyers look at your business, they don’t just see today’s profits - they see tomorrow’s systems.
If you’re still reliant on outdated, manual ways of working, your business will:
Sell for less
Take longer to sell
Or fail in due diligence altogether
That’s why Exit By Ai exists: to help you future-proof operations, free up growth, and ensure your business can thrive - with or without you.
What owners are experiencing with Exit By Ai
We thought our business was unsellable. Exit By AI showed us exactly what to fix, from owner-dependence to recurring revenue gaps. The changes are already paying off - and now we know we can exit on our terms.
Owner of a £1.5m Service Business
Exit By AI uncovered inefficiencies costing us six figures every year. The audit gave us a clear roadmap to eliminate waste, scale operations, and prepare for a profitable exit at a far higher valuation.
CEO, Tech Consultancy (£900k turnover)
Who's This Perfect For
Businesses with £200k–£2M annual revenue
Where growth or sale-readiness delivers the biggest impact
Owners who’ve been told their business is ‘unsaleable’ or too owner-dependent
and want to change that
SOLOPRENEURS & SCALE-UPS WHO WANT CLARITY FAST
Without needing a big team
behind you
Organisations with established processes ready for optimisation
where hidden inefficiencies are costing serious money
Owners not ready to sell yet, but want a future-proof business
Building systems today that protect tomorrow’s valuation
Service-based companies looking to scale profitably
without adding more chaos or headcount
Forward-thinking leaders who want to leverage AI for growth or prepare for exit
and refuse to let their
life’s work be undervalued
Get Your Business Sale Ready with AI & Automation!
Our AI & Automation Audit uncovers hidden inefficiencies, streamlines processes, and positions your business for maximum valuation.
Don’t just keep up with competitors - outpace them.
Limited spots available to ensure premium service delivery
What’s Inside an Exit By AI Audit?
Our 8-part framework is built to uncover hidden value, reduce owner-dependence, and future-proof your business.
1 - Executive Summary
Your business at a glance, key findings & priorities.
2 - Current Business Analysis
Deep dive into operations, marketing, sales, team and systems.
3 - AI & Automation Opportunities
Quick wins & long-term scalable automations.
4 - Proposed Tools & Solutions
Handpicked tech stack with cost/function comparisons.
5 - Impact Analysis
Time saved, costs reduced, revenue growth projected.
6 - Implementation Roadmap
Clear phased plan: short, medium & long-term milestones.
7 - Training & Change Management
Practical adoption strategies & team enablement.
8 - Sale-Ready Extras
Owner-independence, recurring revenue, data room prep, and compliance readiness.
Result: You don’t just get efficiency gains - you get a Business that’s scalable, resilient, and sale-ready.
Choose a plan that fits your stage
Every business is different - that’s why we’ve built flexible audit packages tailored to your stage of growth.
Whether you’re a solopreneur, a small team, or a larger organisation, there’s an Exit By AI Audit designed for you.
Lite Audit
Solopreneurs & Scale-Ups
£1,495
(Deposit Option)
Best for founders running lean operations who want fast clarity.
You’ll get a focused audit highlighting inefficiencies and quick AI/automation wins.
A simple roadmap so you can save time and boost profit - without complexity.
Audit for Small Teams
1–5 Employees
£3,495
(Deposit Option)
Best for lean businesses preparing to grow or exit.
Includes the full 8-part Exit By AI Audit process with owner sessions + key team interviews.
Tailored recommendations,
and a sale-ready roadmap to maximise exit value.
Audit for Growing Teams
6–10 Employees
£6,495
(Deposit Option)
Best for scaling companies moving beyond founder-led systems.
Deeper team interviews, advanced workflow analysis, and expanded automation/recurring revenue recommendations.
Delivered with a comprehensive scaling & exit playbook.
Audit for Larger Organisations
10+ Employees
From £9,495
Book a Call to Confirm Scope
Best for established businesses preparing for major scale-up or sale.
Full Exit By AI Audit with multi-level team sessions, staged implementation strategy, and sale-readiness extras (owner independence, data room prep, KPI dashboards).
Pricing tailored to complexity - book a call to confirm scope and deposit.
MEET THE FOUNDEr
Hey, I'm Kel!
For over 20 years, I worked in defence and cybersecurity with BAE Systems, Lockheed Martin, QinetiQ, and NATS – building AI and automation solutions where mistakes simply weren’t an option.
I saw first-hand how the right systems and preparation don’t just avoid failure – they create success.
That same principle is what drives Exit By Ai.
Too many business owners pour decades into their companies, only to discover when it comes time to sell that:
Their business is too dependent on them
Buyers walk away in due diligence
Brokers undervalue what they’ve built
I founded Exit By Ai to change that story.
Today, I bring that same precision and problem-solving to ambitious business owners who would like to:
Free themselves from day-to-day firefighting
Increase profitability without adding more chaos
Be genuinely sale-ready – whether that’s next year or ten years from now
I specialise in uncovering hidden inefficiencies, designing future-proof systems, and making businesses run smoothly without the owner doing all the heavy lifting.
It’s why brokers partner with me to help their clients maximise exit value – and why owners who aren’t selling yet still see this as the smartest growth move they can make.
I built Exit By Ai so owners never have to watch their life’s work be devalued or left unsellable.
Some even decide to keep their business after our recommendations are implemented - because it finally runs without the chaos.
STILL NOT SURE?
Frequently Asked Questions
Got questions? You’re not alone. Here’s everything you need to know before deciding if this audit is right for you
How long will the report take to come through?
Typically we will be able to generate your report for you within 2-3 weeks of the initial audit call. However, for more complex cases we will confirm on the initial audit call.
Do we have to use you to implement the suggestions outlined in the report?
No, not at all. You are very welcome to take the report back to your team for them to implement.
What is the refund policy if we aren't happy with the report?
Due to the nature of the project and the time involved in generating the report we are unable to offer a refund. However, we are happy to clarify any aspect of the report that you don't feel is covered in the debrief call.
What aspects of my business will the report cover?
1. Executive Summary
- Brief overview of the business.
- Key findings and proposed areas of improvement.
- Expected impact of AI and automation solutions.
2. Current Business Analysis
- Operations: Analyse workflows, bottlenecks, and manual tasks.
- Marketing Strategies: Evaluate current campaigns, content creation processes, and customer targeting methods.
- Sales Processes: Review lead generation, nurturing, and conversion processes.
- Team Productivity: Assess team roles, task distribution, and time utilisation.
- Systems and Tools: Document existing software and processes in place.
3. AI and Automation Opportunities
- Operations:
- Streamlining workflows (e.g., task delegation, reporting automation).
- Reducing manual data entry and error-prone tasks.
- Marketing:
- Automating social media content creation, scheduling, and analytics.
- Implementing AI-driven customer segmentation and personalisation.
- Utilising tools for email marketing and ad optimisation.
- Sales:
- Automating lead scoring and follow-ups.
- Implementing chatbots for customer service and FAQs.
- Team Collaboration:
- AI-driven task prioritisation and project management tools.
- Automating internal communication workflows.
- System Integration:
- Connecting disparate tools for seamless data sharing.
4. Proposed Tools and Solutions
- Overview of recommended tools (e.g., CRM, AI-powered marketing platforms, automation software).
- Comparison of options (cost, functionality, ease of use).
5. Potential Impact Analysis
- Time savings for the team.
- Cost reductions through increased efficiency.
- Expected sales and profit growth.
- Metrics to monitor post-implementation.
6. Implementation Roadmap
- Phased approach to deploying solutions:
- Short-term (quick wins).
- Mid-term (more complex integrations).
- Long-term (scalable automation strategies).
- Timeline and milestones.
7. Training and Change Management
- Recommendations for team training.
- Strategies to encourage adoption of new systems.
8. Sale-Ready Extras (Beyond Automation)
Our audit doesn’t just identify efficiencies - it positions your business for maximum valuation at exit. These additional checks and recommendations ensure no stone is left unturned:
- Owner Dependence Risk – Strategies to ensure the business runs smoothly without you, boosting buyer confidence.
- Data Room Preparation – Guidance on structuring your data, contracts, and SOPs so you’re due-diligence ready.
- Customer & Supplier Contracts – Review of dependencies and recommendations to reduce single-point failures.
- Recurring Revenue Mapping – Identifying opportunities to lock in predictable income streams
- KPI Dashboarding – AI-driven reporting to track financial, sales, and operational metrics in real-time
- Compliance & Risk Checks – Spotlighting potential red flags (e.g. GDPR, cybersecurity gaps) before they derail a deal
- Succession & Team Continuity – Identifying roles that need cross-training or process documentation to reduce key-person risk
- Brand & Market Positioning – Ensuring your digital presence, marketing assets, and reputation are buyer-ready.
📌 Result: You won’t just be more efficient - you’ll be sale-ready and future-proof, whether you plan to exit in 12 months or 10 years.
Ready to Get Sale Ready with AI & Automation?
Start Your Audit Today!
About the In-Person Events
Twice a year, we gather for powerful in-person events.
Two times a year, Platinum members step away from the screen and join forces in person for a time of strategic acceleration.
These aren't your run-of-the-mill industry get-togethers. Our Platinum events are engineered to serve as launchpads for explosive growth.
How do we do it?
Breaking bread together: Nothing stirs up creative energy like shared meals and relaxed conversation. The best strategies often originate over dinner and drinks.
Non-stop networking and brainstorming: We take collaboration to the next level, creating an environment for constant ideation and problem-solving throughout the week.
Dedicated workshops: Our high-powered workshops provide you with invaluable time to strategize and implement new tactics. This is your opportunity to work ON your business, rather than just IN it.
These catalyst events take place in spring and fall, aligning with the seasons of change. So why not change the trajectory of your SaaS journey?
The Next Event is October 2024
February 2023
June 2023
"I used to be a total non-events person... But coming to Matt's events I realized that there's SO much value you can take from these things than if you didn't join.
Everything I listen to I'm like 💡 "I could use that for my own business!"
It's revealed aspects of my business that I didn't even know I needed to focus on. It's opened my eyes to what I should focus on more"
Chris L., LawHustle
Graham Lightner
Chief Operations Officer
Introducing Graham Lightner: the wizard behind the curtain, the operational prodigy who keeps the cogs of HL Pro Tools turning seamlessly. He's not just Matt's right hand man—he's the backbone, the pulse, and the driving force behind the engine of success that is HL Pro Tools.
Graham has a knack for operations and team building. He sees the big picture, sure, but it's the nuts and bolts that truly light his fire. He revels in the intricate dance of systems and processes, choreographing them into a performance that's as seamless as it is impressive.
He's a firm believer in the power of people, of culture, of creating an environment where everyone feels valued and empowered. He knows that a team's success is built on more than just tasks and targets—it's built on trust, respect, and a shared vision of excellence.
Melanie Knueven
Director of Operations
Introducing Melanie Knueven, the brilliant mind behind streamlined operations and efficient project management at HL Pro Tools. As the Director of Operations, Melanie has a remarkable talent for creating standard operating procedures and processes that bring harmony to projects, teams, and tasks.
Melanie's expertise lies in her ability to transform chaos into order. With a keen eye for detail and a passion for optimization, she crafts SOPs that become the guiding light for the entire team. She firmly believes in the adage "what gets measured gets managed," ensuring that every aspect of the business is meticulously tracked and improved upon.
As a true advocate of efficiency, Melanie understands that smooth operations are the backbone of success. By implementing her well-crafted processes, she empowers others to work seamlessly and achieve their full potential. Melanie delivers exceptional results and drives businesses forward with precision and purpose.
"If you're in the SaaS space, if you're an entrepreneur, if you're a marketer... I think this is a great fit. A lot of actionable advice + a lot of super inspiring stories and use cases. It's been an amazing experience, top to bottom."